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Established in 2010, URBAN eat create a handcrafted range of sandwiches, salads, prepared fruits, hot eats and indulgent snacks with the aim of creating an oasis in your day!

Our passionate team of development chefs work round the clock to create a host of exciting new products inspired by emerging food trends from across the globe … so watch this space!

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For all media and PR enquiries, please contact Adelie@mercieca.co.uk.


URBAN eat at University of Aberdeen Fresher’s Fair

Hi there, I’m Rebecca and I’m the new marketing intern at URBAN eat. I’m just starting ‘Fresher’ season so thought I’d share my experience so far via the URBAN eat blog.

September (Noun) the ninth month of the year, in the northern hemisphere usually considered the first month of autumn (Google, 2014). However to those who are about to start university and to those who are already at university – September is known as the month of (in the words of Fat Boy Slim) eating, sleeping, raving and repeating all of that.
Alongside this you’ve also got the famous ‘Fresher’s Fair’ that everyone attends because it’s an opportunity to claim all the freebies.

I’ve attended Fresher’s Fair for the past 2 years but this year is a little bit different, I’ve started a placement with URBAN eat – so I’ve had the opportunity to be on the other side, giving out freebies rather than taking them.

Earlier last week I was sent up to the bonnie land of Scotland by the company, and I did a drop in at St. Andrew’s. Then I travelled up to the University of Aberdeen to attend their “Party on the Lawn” essentially to give out a free lunch (plus to promote the new competition!)

For students you can imagine the term “free lunch” would be highly exciting! Place this idea next to our new competition “New Year in New York: Sandwich Selfie” (taking a selfie with a sandwich) and you’ve got highly motivated students.
(Oh the things we do for free food, actually scratch that… I think that applies to everyone).
When the event started, it was all a bit manic as everyone started coming up to sample the freebies, and of course as the day went by, word of mouth got around that we were giving free food away so when day was coming to an end, I saw students coming to stock up their fridges for the week!

Come the second day, it was the societies fair so it was even busier than the sport’s fair on the previous day. The atmosphere on the second day was ‘buzzing’ and there were definitely good vibes in the air as the weather wasn’t half bad! There seemed to be more people floating around all eager to claim their freebies.

I did see a few faces that reappeared on the second day, they simply came back because they enjoyed the sandwiches plus they wanted to enter our competition again (why buy a sandwich when there are some going for free?)

All in all, my first experience of Fresher’s has been wonderful, this was only the beginning and I’ve got the rest of the month to look forward to this! I’ll be at Reaseheath College next on the 16th September, London South Bank University on the 17th and Queen Mary University of London on the 18th, so come find me if you’re around!