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Established in 2010, URBAN eat create a handcrafted range of sandwiches, salads, prepared fruits, hot eats and indulgent snacks with the aim of creating an oasis in your day!

Our passionate team of development chefs work round the clock to create a host of exciting new products inspired by emerging food trends from across the globe … so watch this space!

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For all media and PR enquiries, please contact Adelie@mercieca.co.uk.


URBAN eat Blog of the Month: SpamellaB

Are you a heath nut like we are? Then you’ll enjoy learning more about out Blog of The Month SpamellaB by Pamela Bustard. Pamela is a fantastic online health food & fitness blogger. Having just hosted evenings for Waterstones with both Natasha Corrett (Honestly Healthy) and Ella Woodward (Deliciously Ella), it’s safe to say thatPamela’s becoming more & more well known for her amazing recipes. We are very excited to share Pamela’s story with you so here are her answers to some of the questions we asked:

1. What inspired you to start your blog?

Back in 2013 when I moved to Manchester and was looking for a job, my boyfriend James suggested I set one up to host my previous online marketing and social media work. It helped me to secure one, and since then it became a creative outlet for my passion for food, health and fitness.

When I started to post recipes up, I must admit they don’t look the best (note: a mobile phone camera is ok) but I’ve learnt so much since then, mainly lighting, composition and investing in a decent camera! Over the past year I’ve definitely grown in confidence in the kitchen, experimenting with healthy ingredients to create sweet treats. My focus has always been gluten-free, high protein and no/low added sugar, which I’ve stuck to along the way.

Spamellab 2

Source: Truvia Berrylicious Surprise Muffins


Having battled an eating disorder (anorexia) in my teens, my blog has actually helped me to develop a love and passion for food, so on a personal note it really does mean a lot to me. I get such a buzz when people tag or tweet me in photos of their re-creations of my recipes, plus working with food brands as I’ve built up my reputation has been amazing. On the social media side, I’m part of a wonderfully inspiring and supportive community of bloggers, health specialists, personal trainers, brands…And it’s through my blog that has helped this to happen.


2. Where do you find inspiration for recipes?

So much of my free time is spent researching on visual-focused social channels like Instagram and Pinterest; sometimes it’s easy to lose track of time and get lost in stunning photos of food! I always have a notepad on me to scribble down ideas, whether I’m at home or out and about; flavour combinations, new or different ways of presenting my recipes when it comes to photographing, that kind of thing. I also find speaking to those with a similar interest such an exciting way to bounce ideas off each other – whether that’s meeting a friend face to face or tweeting one of your foodie inspirations!


3. What is your favourite recipe in your blog and why?

That’s a really tough one! I think I’d have to say the Mint Chocolate & Berry Protein Pizza I made for a PhD Woman challenge, as it’s something I’d never made or even thought about doing before. It took me a while to figure out in my head how I was going to do it…but after some experimentation and playing around, I was so happy with the end result!

Spamellab 3Source: Mint Chocolate & Berry Protein Pizza


4. What would be your dream destination regarding food?

Wow, I could choose about ten but I’ll stick with one. My boyfriend has had a huge influence on my tastes over the past few years and I have fallen in love with Mexican food, so I’d say Mexico. I used to hate anything remotely spicy, but now I absolutely love anything with a bit of a kick to it!


5. What is your most spectacular kitchen fail?

I had a spiced apple loaf in the oven and being my impatient self, I took it out of the oven after about 10 minutes to see how it was doing. Obviously still not cooked, it flew out the oven and fell face down on the floor – RIP apple cake, it was a sad moment!


We hope you love this blog as much as we do. Visit Pamela’s amazing blog, Facebook, Twitter and Instagram to see for yourself.

Also, check out our previous featured bloggers like Belleau KitchenBaking with Honey, Patisserie Makes Perfect, Culinary Canvas, The Kitchen Shed or Well Worn Whisk. Get in touch if you know any other bloggers out there who deserve a mention, simply comment below with your thoughts and don’t forget to tune in next month where we reveal the next URBAN eat blog of the month.