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Established in 2010, URBAN eat create a handcrafted range of sandwiches, salads, prepared fruits, hot eats and indulgent snacks with the aim of creating an oasis in your day!

Our passionate team of development chefs work round the clock to create a host of exciting new products inspired by emerging food trends from across the globe … so watch this space!

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URBAN eat Blog of the Month: Fuss Free Flavours

This month we’re pleased to feature Helen Best-Shaw, creator of fussfreeflavours.com . Helen’s oh-so-good recipes and mouth-watering Instagram snaps have been given the thumbs up by National Press and the foodie community alike, and we at URBAN eat couldn’t agree more with her ethos that great tasting meals don’t have to cost the earth, or your entire evening preparing!

We asked Helen a few questions about what inspired her blog and love for food, here’s what she said:


1. What inspired you to start your blog?

I live in West London and have a fabulous local street market, piled high with very affordable fruit and vegetables, along with lots of Eastern shops filled with wonderful ingredients, if you have a little cooking knowledge you can eat really well and shop very frugally.   But, I see so many people going to the discount supermarkets and coming out with bags filled with cheap ready meals, cooking from scratch can be so easy, and is certainly so much better for you.

Food on London market stall

Food on a London market stall


2. Where do you find inspiration for recipes?

I think about food all the time and read lots of blogs, books and magazines.  I scour menus and make notes of flavour pairings, then use those flavours in my own dishes, which is often governed by the other ingredients in my fridge and store cupboard.


3. What is your favourite recipe in your blog and why?

My easy ginger cake, it is made entirely from store cupboard ingredients, and is also vegan so suitable for those with diary or egg allergies.   It is dark, sticky, keeps well and so easy to make, simply bung all the ingredients into a bowl of food processor, whizz then bake.  Anyone can successfully make it.

Ginger Cake

Helen’s Easy Ginger Cake

Source: http://fussfreeflavours.com/easy-peasy-ginger-cake

4. What would be your dream destination regarding food?

So many!  I get ordering anxiety in restaurants as I do not want to worry about wasting a meal by making the wrong choices!  I love tasting menus, tapas and mezze as you get lots of different dishes.   I currently am loving Scandinavian food too.


5. What is your most spectacular kitchen fail?

I once tried to make chocolate tofu.   It actually tasted OK, but you can imagine what curdled chocolate milk looks like!


We hope you find Helen’s blog as inspirational and encouraging as we do. Visit Helen’s blog, Facebook, Twitter, Instagram and Pinterest to see what sparks your interest.

Also, check out our previous featured bloggers like Wholeheartedly Healthy, Hungry Healthy Happy, SpamellaB, or Food to Glow. Get in touch if you know any other bloggers out there who deserve a mention, simply comment below with your thoughts!