URBAN eat 2017 re-launch
We have had a makeover! In 21st August 2017, URBAN eat re-launched its product range with new brighter, bolder colour packaging design, as well as new delicious products. We have invested heavily in comprehensive research project and we are confident we are bringing the best ever selection to market – from packaging, to the addition of -on-trend variants and improved taste across the entire portfolio.
The key features of the refreshed look includes:
- Bigger, bolder product titles
- Improved products
- More halal sandwiches and varieties
- New products added
- Clear product info (free range egg, no mayo etc)
- Distinguished pack colours, determined by the ingredients: Red for beef, Blue for fish, Green for veg, Pink for pork, Orange for poultry
- Large window display
- Traffic light labelling
- Sub descriptors on side of the pack
- Clearer product tiers (‘Legends’ tier no longer exists and instead becomes part of our ‘Core’ range).