URBAN eat unveil new ‘Roots’ range

Due to popular demand, the team at URBAN eat have just unveiled an exciting and innovative range of vegetarian and vegan products that is set to shake up the shelves and revitalise the vegetarian food to go market.

The URBAN eat ‘Roots’ range, is approved by the Vegetarian Society, and contains nine different sandwiches and wraps. The range will offer non meat-eaters a variety of fresh and flavoursome options ranging from ‘The Beat Goes On’, a goats cheese and beetroot sandwich on farmers bread, to the brilliantly named ‘Beany McBeanface’ wrap – a spicy bean, pepper and guacamole tomato wrap.


The ‘Roots’ range has six brand new URBAN eat sandwiches, these include: ‘Feta The Better’ (feta cheese, olive and peppers), ‘Rocket Eggs’ (egg mayo and spicy tomato chutney) and ‘Mozza Ella Ella’ (mozzarella, pesto, tomato and rocket).


For those who prefer a lighter bite, there are two new wraps alongside ‘Beany McBeanface’, these are; the ‘Devilish Egg’ wrap – a spinach wrap with Bombay egg and mango chutney – and the ‘A-Mezze-ing’ wrap, which is a tomato tortilla wrap with harrisa houmous and sweet potato falafel.


The ‘A-Mezze-ing’ wrap is one of three vegan products within the range, with the other two being the ‘Bhaji Bonanza’ sandwich – onion bhaji and mango chutney and the ‘Shabby Chic Pea’ sandwich, which is harissa houmous, chickpea, carrot and orange chutney.


Isla Owen, our Senior Brand Manager hopes it will give vegetarian and vegan customers a wider array of lunchtime options, saying: “It’s really important to us that we are able to offer something for everyone so we wanted to bring our vegetarian customers a range that gave them a lot choice”.

“It’s estimated that around 12% of the UK population follow a vegetarian or vegan diet and we felt there was a real gap for some innovative food to go products, so we have carefully developed exciting flavours, created quirky product names and colourful packaging to offer much more choice for consumers looking for non-meat options.

“We have taken inspiration from flavours from all over the world, we were keen to move away from just traditional meat-free recipes and we feel we’ve done that and have some really tasty, fresh, exciting products.”