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Established in 2010, URBAN eat create a handcrafted range of sandwiches, salads, prepared fruits, hot eats and indulgent snacks with the aim of creating an oasis in your day!

Our passionate team of development chefs work round the clock to create a host of exciting new products inspired by emerging food trends from across the globe … so watch this space!

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For all media and PR enquiries, please contact Adelie@mercieca.co.uk.


Blogger of the Month: Wing It Vegan

For our March Blogger of the Month of the year, we’ve chosen to feature River, creator of Wing it Vegan. We love vegetarian and vegan food here at URBAN Eat, that’s why we created the vegan wrap with falafel and red pepper houmous.

River started cooking when she was eleven years old and has been vegan for 14 years. Though an ethical vegan, she does not believe in preaching and shaming people into changing their lifestyles. But lures people with tasty vegan treats – like her Chili con Queso – in order to show them just how tasty being vegan can be!

1.What inspired you to start your blog?

When I first started blogging in 2008 I thought my blog would be mostly a space for myself where I would try to keep all my recipes organized. I needed a place to keep track of all the recipes that I had tried and enjoyed because I am not good at keeping a neat recipe binder. I didn’t know then that I would end up getting to know lots of interesting people and that readers from all over the world would actually try my recipes!

2.Where do you find inspiration for recipes?

Everywhere! There are so many blogs, cookbooks, cooking shows, both on TV and online, that there is never a shortage of inspiration. TV advertisements for restaurants often inspire me as well. They’ll show slow-motion, almost indecently tempting shots of whatever menu item they’re promoting and I’ll think, “I can veganize that!”

3.What is your favourite recipe in your blog and why?

It’s hard to choose a favorite, but I’d have to say it’s the Coconut Oil Shortbread. It’s the most popular recipe on my blog. It’s a simple recipe that can be easily customized in countless ways. People have sent me several messages telling me how they have flavored their coconut oil shortbread with cinnamon, rosemary, clementine zest, and even lavender. What I like most about this recipe is that coconut oil can be found in some regions where there is no vegan butter available, so vegans and people with dairy allergies who have limited vegan options can still enjoy this shortbread.

vegan shortbread

4.What would be your dream destination regarding food?

Being an introverted hermit who isn’t fond of flying means I don’t actually get to travel and visit new places, but thanks to the internet and fellow bloggers from all corners of the world I have been introduced to all sorts of new cuisines in the past decade or so. If I were actually able to travel to a dream destination, I think I would choose to go on a Mediterranean tour of deliciousness. I would probably return home with gallons of olive oil and bucketfuls of 00 flour.

5.What is your most spectacular kitchen fail?

That would be the time I absentmindedly used cayenne pepper instead of sweet paprika in a pasta sauce that I was making for dinner. The recipe called for a tablespoon of sweet paprika and I didn’t realize I had grabbed the cayenne pepper jar instead until it was too late. Both my husband and I felt we were rapidly morphing into fire-breathing dragons after only a couple of bites!

6.What’s your favourite part about being Vegan?

Definitely the peace of mind that comes from knowing I am not actively contributing to the suffering of animals used for food, clothing, personal care products, or entertainment. I can’t save them all, but I can choose not to harm them, or not to have others harm them on my behalf.

We hope you find River’s blog as inspirational and encouraging as we do. Visit River’s; Facebook, Twitter, Instagramand Pinterest to see what sparks your interest.

Get in touch if you know any other bloggers out there who deserve a mention, simply comment below with your thoughts!